When challenged with budget cuts and uncertain market conditions many in the built environment have opted for investment in PR based activity as opposed to advertising. Today, social media plays a much greater role in developing relationships and has become a crucial part of any PR approach.

Most companies appreciate that traditonal trade and press PR offers a much greater awareness and profile raising opportunity. However, there is an IF and that IF is concerned with correct messages and correct programmes being implemented. It's not just about issuing a barrage of press releases, or the latest catalogue or brochure release!! but, more about getting to grips with exactly what your target market wants to here. It's also about defining your position in the market compared to your competitors - so often you see the same old stories issued to the same press - it take imagination, research and a real understanding of your market to make a difference.

As an industry that has been built on old fashioned values of trust and relationships it is the reputation that counts when sourcing a new company in such an expansive market. So, Public Relations is all about reputation – it works to create a profile of your company amongst your key target markets with the aim of influencing opinion and behaviour. By developing and communicating distinctive and differentiating messages it is possible to educate potential customers for new business and help retain existing clients.

The extent of PR activity will be dictated by budget, but the more integrated the approach the more chance there is of raising the profile of the company via increased opportunity for exposure.

If you would like advice regarding sectors and publications you should be targeting please contact us on 01270 270027 or email PR@questconstructionmarketing.co.uk