Builderscrap
The Client
Builderscrap was created in recognition of the significant environmental impact of the construction industry – it provides an opportunity for the industry to dispose of its surplus in the most responsible manner possible, significantly reducing the tonnage which is sent to landfill via a website that aims to facilitate contact between different builders.
The Challenge
QCM was briefed with bringing the Builderscrap concept into reality by creating the brand, website and marketing strategy on and off line.
The Result
The creation of a strong brand that not only compliments the environmental goals and targets of the construction industry but is also the symbolic embodiment of Builderscrap, and an easy-to-use functional website.
The marketing strategy succesfully launched the website along with public relations and award entries to raise its profile in the market.
Builderscrap is now expanding to the USA and has won a series of coveted awards.
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