Kimpton Building Services

The Client

Kimpton Building Services is a Wirral based mechanical and electrical contractor with over 40 years experience in building services engineering.

The Challenge

In an increasingly competitive market place KBS looked to QCM for sales & marketing strategy to drive growth.

The Result

  • Marketing strategy across five main company divisions
  • Marketing planning and ongoing marketing direction and support to establish most appropriate and effective use of marketing budgets and sales efforts for the company
  • CRM strategy and plan
  • Communications –
  • Website - Website development to raise profile of Kimpton as well as on online optimisation and key word search criteria
  • Brochure - Development of in-depth corporate and marketing literature to assist with sales efforts
  • Direct marketing & case study development - Development of over 35 case studies helping to bridge client and new business contact as well as raise the profile of the company, its heritage and experience across a variety of sectors and complexity of works
  • Public relations activity - Targeting vertical press in support of direct marketing activity to raise awareness with target customers
  • Over £300,000 of leads generated over an 8 month period.
  • Client relationships rejuvenated resulting in new business.

Testimonial (Richard Kimpton, Managing Director)

QCM has been successful in comprehensively evaluating our business operations and marketing activity to provide strategic direction for continued growth, efficiency and effectiveness. This has involved thorough analysis, the implementation of a management structure for the sales function and a CRM programme for sustained, organic growth. We have experienced an increase in enquiries and tender opportunities to the value of approximately £300K, and the rejuvenation of key client relationships. QCM continue to drive sales & marketing activity on a consultancy basis.

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