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Rodo

The Client

RoDO has been a successful operator in the decorative sundries market for over 80 years.

The Challenge

RoDO appointed QCM to help them realise greater revenue and prominence by diversifying into the clothing, Personal Protective Equipment (PPE) and work wear market.

The Result

Brand development including straplines and packaging for 3 new product ranges – Baratec, Stormchaser and Blackrock, catalogue design, photography, art direction and management.

Extensive development of the Blackrock Workwear clothing range to include a merchant catalogue, consumer catalogue, advertising campaign and point-of-sale materials. The identity developed is consistent with brand values and successful in connecting with target market, with the advertising campaign generating over 1000 enquiries.

Testimonial (Gary Bent, Marketing Controller)

Highly creative brand development and the subsequent extension carried through all promotional materials has given the Blackrock brand a strong image - including an advertising campaign that generated in excess of 1000 consumer enquiries. We look forward to continuing this level of success with additional brands, and value the strategic direction provided by Quest to maximise opportunities such as Public Relations.

Quest have worked as an extension of the marketing department to assist in producing marketing materials in line with strategic direction. They have been instrumental in creating strong brand identities for product ranges within the RoDO portfolio, which will assist our long term growth strategy.