TKR Services Ltd
The Client
TKR is a construction consortium consisting of a building contractor, electrical contractor and mechanical contractor. The company operates in the industrial sector with a portfolio of high-profile clients including Vauxhall, Unilever, Bruntwood, Kimberly Clark, Tweeds and Maersk, to provide expertise in new build, refurbishment and datacentres.
The Challenge
TKR appointed Quest to re-brand the partnership and officially launch to the market with the objective of acquiring new clients and raising the profile of their unique service offering.
The Results
Quest provided marketing strategy, planning and ongoing marketing direction and support including the development of in-depth corporate and marketing literature to assist with sales efforts, a website and press coverage across the key target media. The activity resulted in increased lead generation and a higher profile.
Testimonial
Quest are now an integral part of the TKR marketing function – working as an external marketing department so to speak, to provide strategic guidance for all marketing and pr activity and producing high quality materials. We are extremely pleased with our new brand, brochure, website and other collateral, as well as the press coverage achieved at time of launch that included two key regional titles. Due to the nature of TKR, (3 separate companies) and subsequently numerous individuals to liaise with, Quest has consistently delivered in challenging circumstances. Quest advises us on all ongoing activities and we are now experiencing the benefits of their clear strategic guidance with an increase in lead generation.